What is SEO and why do i need it?
SEO stands for ‘Search engine optimization’. And it is the process of gaining free (organic) traffic to a Website. Paid search ads will only work for as long as you can afford to pay for them but without good, quality organic SEO in place as soon as you stop this your Website will simply disappear in to the abyss of other Websites already out there.
Google displays sites higher up that it believes are authoritative and relevant. Google measures relevance by analyzing page content (the text and visual items on a Website) and they measure authority (mostly) based on the number and quality of other pages linking to the Website.
What we want from SEO?
Obviously, every business wants to have maximum visibility and popularity, in fact this is the reason why they go for SEO services. We all want our Website to be number one in the SERPs (Search engine results pages) but without adequate SEO this is never going to happen, and you may never be able to achieve top spot in Google’s search results. It’s all dependent on the competition that’s already out there.
Do you need SEO?
The answer to this question is 100% yes!!! You don’t necessarily have to pay for it, as you can easily do the research and do it yourself. But it is very time consuming and often confusing. Also with big G (Google) changing the fields as and when it likes, it can be difficult.
Why does SEO take so long?
As explained in more depth in the linked article SEO can’t be rushed and you can’t just get a Website ranked high and then do nothing and expect it to stay there (if only) SEO is an ongoing thing which you will need to implement for the entirety of your businesses online presence
What is Social Media
Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. In 2014, the largest social network is Facebook and other popular networks include Twitter, Instagram, LinkedIn, and Pinterest. These sites also allow people to stay in contact, whether it is through pictures or writing. The diagram shows where users are using social media.