If you’ve never heard of online marketing and SEO before, then welcome to the world of Search Engine Optimization. SEO is the science behind improving a site’s rankings and performance on search engine results pages. Sites like Google, Yahoo!, and Bing continue to be the driving force behind online marketing and their constant changing requires a highly skilled team to maintain long term success. The benefits of internet marketing, when compared to traditional marketing are exponential. Our team uses the latest online marketing techniques to increase brand awareness, traffic, and revenue. New Heights Marketing’s techniques reach your target audience, and maximize your ROI.
Our team of search marketing specialists and strategists use the latest online marketing techniques to connect your business to your customers to generate traffic and leads. New Heights Marketing has helped clients in a variety of industries achieve higher rankings, increased traffic, and more profit.
Boost your local search engine visibility.
The local search marketing experts at New Heights know how to increase your company’s visibility in local search results and boost organic rankings.
These days, it’s important to cover all your bases when it comes to online marketing and brand awareness. A large part of that is ensuring that your local SEO profiles are claimed and setup properly in all the right places.New Heights has years of experience setting our clients up for success with local search engine optimization. We have several tools that help us ensure each client’s Name, Address, and Phone number (referred to as NAP information) are consistent across all the major local profile aggregators and major search engines, which makes it easier for search engines like Google to push your listing up to the top of the list when someone in your area searches for your services.
8 Things to Know About SEO Before You Start
SEO is a relatively new and sometimes mysterious marketing tool. At New Heights we try to uncover these mysteries for our customers. It’s important to know what you can expect when you choose to begin an SEO campaign for your business or website.
• Main Goal of Search Engine Optimization
SEO is a practice that communicates to the search engines exactly what your business does. Search engines speak a certain language and they expect websites to tell them what their site is all about. SEO also involves effectively communicating to the most relevant website properties, building content, and linking your website to others that deem you relevant. This process is similar to voting for your favorite website. SEO helps you build your online presence, making it easy for targeted customers find you.
• Be Patient
Good SEO can have a powerful and lasting impact on your website traffic and rankings. Results are usually achieved through several tasks that take time to be implemented and also take time to be recognized by search engines. There are no shortcuts or tricks to make this happen faster. Depending on the competitiveness of your keyword, your budget, and search trends, initial results may take a few months to be seen. Like all good things, it’s worth waiting for.
• SEO Deliverables
Website Optimization for keywords gets you on the path for success. This process involves actual work, meaning, content placement and linking your website to other websites. Ranking high on search engines is a good measure of the quality of work done by your SEO company. However, no reputable firm can or should guarantee 1st page rankings. Organic rankings have too many factors that that contribute to rankings to make such a promise. Activity of your competition is considered when setting the correct budget to get visibility for your business.
• You Must Choose the Right Keywords
Keywords are an essential part of SEO. They should be incorporated in your site to make it more search engine friendly and relevant. They are also used to direct others to your site from other locations. It is very important that time be taken to effectively research and carefully select your keywords so you have the best opportunity for success. Ideally, these keywords should be highly searched, under represented, relevant and specific to your offerings.
• Consider Your Content
Titles, html, and URL names are all useful to build SEO value, but search engines also heavily consider the textual content of a page when determining how to rank it. Each page on your site should be on topic and contain relevant, original and informative text that supports your keywords and areas of expertise. Your site should be seen as an authority on the topics you present. The more topical, helpful, and user friendly your content is, the more valuable your site will appear to search engines.
• Broadcast Your Site
It’s important that your website be optimized so that search engines can easily identify it, but that alone is not enough. Your website must be associated with other sites that discuss your keywords and topics relevant to your site. This is best achieved through link building. The purpose of link building is two-fold; to build your credibility with search engines when they see your website associated with good content, and to provide links that will direct users to your site. When links to your website are broadcast in the right locations, your site will be positioned to receive more attention. Link building should be an ongoing process.
• Search Engines Are Complex and Evolving
Search engines use very complicated algorithms that factor in hundreds of criteria when determining how sites will rank. There are common things that most search look for, but there are also factors that vary from engine to engine. These factors constantly change so that search engines can provide better results and service. A good SEO company knows this and adapts with the changes, while applying the best and most up-to-date practices for success.
• Your Whole Site Can Build Value
Most websites consist of more than just a home page. Each page within a website can rank individually on search engines. Usually the main focus is on a home page, but every other page within a domain can be optimized to draw more attention to your site.
Now that you understand the important things to know before starting an SEO campaign, what’s keeping you from getting your free SEO consultation for your small business? Fill out the form to the right to find out what it will take for your business to rank.
In addition to cutting-edge tools, we have the experience to know that it takes more than just claiming your profiles. New Heights digs deeper into your company’s niche to find the right keywords to target, the right places and the right ways to target them – all to improve your local SEO visibility.
When you need a local SEO company, look no further – you’ve found New Heights Marketing.
SEO Copywriting and Blogging Services
There are many ways to drive visitors and prospects to your website. An effective and affordable method is to utilize Search Engine Optimization techniques when writing your copy. Just as treasure hunters use clues on a map to piece together relevant information to solve a puzzle, search engines use pieces of written copy from your website to decipher your site’s relevancy and importance (and thus determine the ever important page rank for your site.) Smart business owners know that by utilizing SEO copywriting services, they can organically enhance their site’s ranking by including well-written, original content that makes search engines happy.
The professional copywriters at New Heights Marketing have the skills and experience to optimize your site and maximize your rankings through a variety of means. First our analysts work with you to determine significant keywords for your business or industry. Then our expert wordsmiths take those golden words and weave them throughout the copy with SEO techniques that appeal the search engines.
SEO Copywriting that converts visitors to sales
Our copywriters never forget the human element. When we write the copy for your site, we always keep search engine optimization in mind, but never at the price of hard to read copy that is so keyword-rich it cannot be read. You’ve probably seen websites where the copy is poorly written reads badly or just doesn’t make sense. The most likely cause is that the emphasis was placed on SEO techniques at the expense of those who need to read the information.
At New Heights Marketing, we pride ourselves in melding technological savvy with client consideration and care. This means you’ll always get engaging, readable copy designed for human enjoyment first, and crawlers, spiders and algorithms second. While it may indeed seem that machines are taking over the world one byte at a time, at New Heights Marketing, we believe the dog should wag the tail, and not the other way around.